Client Magnets Official Blog

I’ve said it before and I’ll say it again. Think of two boys in a garden. One of them is frantically chasing after birds; the other just stands still holding out birdseed in his hand and waits. Instinctively, most of us recognise that the latter will be more successful. Yet most sales techniques involve some form of ‘chasing’ with the net result that prospective clients are scared away.
You can be ‘chasing’ without necessarily being pushy with prospective clients. You are chasing any time you are driven by fear, and in truth that’s the energy behind most marketing today.
So why are so many people still chasing?
As I’ve been reflecting on this, it occurred to me that the reason we chase is because we don’t really trust.
We don’t trust that there is a ready-made market of people who need our unique gifts and talents. (If only we could pause long enough to notice them!)
We don’t trust that we HAVE unique gifts and talents. We are afraid that we are nothing special so we have to work really, really hard competing and chasing and fighting for our ‘share’.
We don’t trust our clients. We don’t trust that they will recognise the unique talents that we have to offer and be drawn to us naturally.
We don’t trust that there is a niche that is perfect for us. We think we have to carve one out, or wait for a moment of revelation that reveals ‘our true purpose’ and shows us a clear path forward.
We don’t trust that the business will just come if we stop working so hard. We are afraid that people would forget about us, and that no one would really want us if we stopped ‘hustling’.
We don’t trust that the world is fair. We don’t trust that things would or could come to us that easily. So we work hard to redress the balance.
But most of all, we don’t trust ourselves. We don’t trust that we could be that magnetic and attractive.

What if you could be?

What if you already ARE that magnetic and attractive?

What, if you had, as your birthright, a ‘natural monopoly’?

A space in the world that could ONLY be filled by you?

And what if your clients intuitively knew that too, and the people you were truly meant to be working with, would find their way to you no matter what you did?

Would you chase then?

(Probably, because you wouldn’t trust that there were enough of these clients to keep you in the style to which you’d like to become accustomed!)

But what if there WERE? Would you still chase?

Or would you pause, take a deep breath, and marvel at just how wonderful things are.

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