Client Magnets Official Blog

How does it feel right now when you think about growing your business?

About finding new prospects?

About the revenues you’re making?

There’s a good chance that you’re sometimes feeling confused, even overwhelmed. You know the clients you are serving are really happy with what you’re doing, and yet, maybe you’re frustrated that you’re not getting the message out to a big enough audience.

Once you do get that message out, though, you’ll be making the money you could and should be making.  

I know firsthand how it feels to be in that very place.  I was in a similar situation several years ago – making some sales, doing okay, but nowhere near where I needed to be considering all the hours I was putting in. I felt that I needed to promote myself 24/7 to get anywhere close to my sales target. Some days, I would just sit at my desk all day, constantly promoting my business to bring in clients.

Despite everything I knew, I just wasn’t able to pull it together in a way where I could market my expertise consistently and make consistent predictable income.

And what I had to do – and what you need to do – is to step back and really start to analyze what you’re doing in your business. What’s working? What isn’t working?

If you’re only making money when you’re constantly working on promotion, your business strategy for success translates into “work longer and harder.” And as much as you really don’t mind working hard, you want to know when all this hard work is going to finally start paying off.

One of the first things you should realize is that, not only do you need more clients, you need clients to spend more money with you.

At one time, the only thing that I was offering was a £50 e-book and a £350 training course. Even my very best customer could only spend £400 with me. Ridiculous in hindsight. Now I’ve got single products that cost more than that.

The next thing you need to realize is that you have to find a way to make sales that isn’t dependent upon you personally. You have to be able to generate income without having to promote your business 24/7. In my business that meant setting up an automated process for converting interested people into paying business.

And the final thing you need to realize is that you need to find ways to increase your visibility in the marketplace.

Taking a minute to analyze the way you do business will force you into a whole new way of working, as the light bulbs begin to go on and you discover what your business needs in order to grow.

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