Client Magnets Official Blog

Defining your copy, deciding where you want to place ads and what companies you want to chance your money with through their lists are just a few of the things to consider about advertising. While the quality of your content and the audience of your advertising sources are critical, there are other factors related to your advertising success.

8.  Look at the “click-through rates.” If you are advertising through a list, your email might include details or a teaser that clients can click on. What percentage of people will actually click on it?  Ask list owners if any stats are available. If they can’t, you can easily track the click-through rate yourself to determine if you want to continue advertising on that list in the future.

In my own research, I’ve found that I typically get a 15% to 25% click-through rate. If 100 people open my emails, 15 to 25 are going to actually land on the page.

You can see how quickly that list of 100,000 can be drastically reduced in terms of the number of people who end up signing on with you.

9.  Make sure that your squeeze page is totally aligned with the message that you are advertising. It’s important that there are no inconsistencies or mismatches that would cause you to lose opt-ins right at the point of a sale.

10.  Be emotionally resilient. If you are serious about lead generation, one thing is certain. You will sometimes end up doing advertising that does not produce any results. As disappointing as that will be, you must push yourself to move past it. Having a balanced approach to spending your money will protect your emotional investment in your business, should your financial investment in advertising take a hit. Recognize that some things don’t work.

11. Look for different advertising opportunities. If you allow yourself to get hung up on the money you view as “lost” because an ad didn’t produce any leads, you’ll find it difficult to get back up and advertise again. The next time an opportunity presents itself, you’ll talk yourself out of it. That’s the worst possible thing that could happen. It is through advertising that you are going to reach all of the people who need to know about what you can offer.

If you can run ads that get you a $3-$5 return for every dollar you spend, those are your real cash cows. A guaranteed return like that takes time to find, as well as some trial and error. Take care of the things that you can: your content, where and how you advertise, and tracking your results so you can make well-informed decisions.

When you do hit upon advertising that brings you some significant return, be sure to evaluate it. Are there similar advertising opportunities available elsewhere that can bring you that kind of return?

Last, but far from least, remember to protect your mindset when you do start to pay for advertising. Don’t bet your child’s college tuition fund until you’ve tested what will work for you.