Client Magnets Blog

Vision is a powerful thing.

It’s one of the most important tools you have to move you from where your business currently is, to where you want it to be. If you have a picture in your mind of what you want your business to look like, you’ll find that it’s much easier to bring this vision into being.

If you don’t know where you want to go, how will you know what to do? You don’t jump into your car and start driving, with no destination in mind. Before you start the engine, you have in your mind where you want to go so you know whether to turn left or right at the bottom of the driveway. The same principle applies to your business.

So what I would like to ask you to do today is to imagine for yourself another version of you.

Imagine yourself running a more successful business. You’re happier with how your business is progressing. Maybe you have more clients. Maybe you’re working fewer hours. Maybe you’ve expanded into new markets. Your vision will be unique to you and to your business.

Imagine what this business would be like, what your experience of a typical working day would be like. Start imagining it now, because it’s available to you.

It’s so important to recognise that this starts with YOU.  Your business has to be built around your vision. You are driving your business, so it’s based on what you want. You need to ask yourself: if I could have my business set up any way I want it to be, how would it be?

Bear in mind that the perfect solution for you may not be the perfect solution for the next person. And that’s fine – every business is unique, because your talents are unique. But regardless of what your perfect solution is, it starts in your mind.

There’s one common step that every business owner can take to achieve their vision, and that’s outsourcing.

If you’re really serious about expanding your business, you need to identify the routine or basic administrative tasks that can be given to someone whose hourly rate is a lot less than yours. Next, you need to develop the ability to find the right people at the right price who can help you. These people will be able to get things done quickly for you to allow you to spend more time envisioning the future and bringing it into being.

The purpose of having a vision is to imagine what you’re trying to achieve and to act as though it’s already in place so that you’re moving toward it. This is what Dan Kennedy calls “behavioural congruency”, which is essentially acting as if you already have the outcome you desire.

If you want to make, for example, £250,000 over the next 12 months, the more you act in alignment with that outcome the faster you’ll get there. So if you’re already running a £250,000 business, chances are you wouldn’t be doing your own expenses, but would instead have someone handling routine bookkeeping tasks. So you need to start acting as though that has happened already.

Something happens when you make a conscious decision that you’re ready to change and you want to do it differently.

If you don’t make this a priority, you’re still going to be in exactly the same situation three months from now, six months from now, a year from now.

So start creating your vision today – I know whatever vision you have for yourself can come true!

Bernadette Doyle is a small business marketing expert. Get more tips and advice at http://www.clientmagnets.com