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Do you wonder just what it is you’re supposed to do with your unique combination of skills and interests? Are you overlooking the commercial value of your passions and talents?

You would be surprised at the backgrounds and interests of some of the people I know who are running information empires.

Have you ever heard of Feng Shui? It’s the Chinese art which believes that how you set up your environment, and where you place certain things in your home, affects the energy around you.

A lot of people use Feng Shui to enhance their luck and even their relationships. So, now that you’re more familiar with the art, have you ever heard of a Feng Shui expert? You’ll be intrigued to learn that someone who started out using Feng Shui for herself has actually managed to build an information empire around it. She has created products and programs to support her clients in using Feng Shui.

Another woman I’ve met has built an information empire around her ability to do handwriting analysis.

If these two women can have information empires based on their individual talents, you can too. Both of them are turning over about £250,000 a year in their businesses. And both of them are working part time – fewer than 30 hours a week.

If they can do that, what’s possible for you?

Another example is a man I met who used to sell men’s clothing. Then he started teaching. He had been very successful using direct mail to promote his clothing store, so he combined his skills and started teaching other men’s wear retailers how to build their business in the same way.

Your expertise was given to you for a reason. What you know matches up with the corresponding need of someone else, somewhere else in the world.

And if that need exists, then what you know has commercial value. That’s for sure. Someone, somewhere, is willing to pay for what you know.

You may not be quite sure yet about where you want to place your focus. You may find that you have a number of choices, that there is almost too much opportunity for you!

But look at your skills and your interests from the point of view of someone who doesn’t have them. How can you turn them into information and products that give you the greatest return for your efforts? The answer to that question will be the first step in laying the foundation of your information empire.

Bernadette Doyle is a small business marketing expert. Get more tips and advice at http://www.clientmagnets.com

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