Client Magnets Official Blog

Does that have your attention?  It should, it’s the most obvious way to create a sense of urgency.  Creating urgency for your products and services is a major key to selling success.  Obviously you can’t be as blatant as using a misleading title, but you can take steps to create a sense of urgency that will lead to more sales.  How?

Deadlines
No one likes to miss a deadline, even if it’s a deadline that has no consequence to them.  Putting deadlines in your marketing material will create that sense of urgency and makes a client more likely to pick up the phone to ask for that free report that you’re offering, and they’ll do it sooner rather than later.  It can be just the nudge they needed to take action.

Open Events
If you’re holding an open course or seminar, by its very nature you have set a deadline.  When you tell a potential client “This workshop is on March 2nd” you’ve created a sense that they’re going to miss out if they don’t attend.  Being able to mention in all honesty that there are only two seats left and offering them up to your client is going to create even more of a sense of the ‘act now’ urgency.

Creating too Much Demand
Becoming a Client Magnet is all about being in a situation where there is more demand for your services than you can supply.  It’s about having a full dance card and everyone knows it.  It transforms the game completely when you get to that point.  To keep with the dance analogy, suddenly instead of you dancing to everyone else’s tune, they are dancing to yours.  Being a Client Magnet in and of itself will convey a sense of urgency to the client.

Becoming an Expert
If you’ve established yourself as the expert in your field, you’re going to be sought out.  As the expert, clients are going to assume that your services are so much in demand that your reputation alone will create a sense of urgency.  Again, it’s all part of maneuvering yourself to a certain position within your field.

How do you become the expert?  No one is going to show up on your doorstep with a certificate in hand declaring you the expert in your field.  Since that’s not going to happen, once again, you have to take matters into your own hands.  You need to declare yourself as the expert in your field.

Once you’ve positioned yourself as the ‘go-to’ person within your field, you’re setting off a chain of events to follow this course.  I’m certainly not advocating that you market yourself under false pretences, but by focusing your business on a specific area and making yourself visible, that along with your self-declaration will lead you to the top of your field.

The sense of urgency is not going to be an overnight transformation for your business.  It’s a result of transforming your approaches and techniques as part of an overall mindset to start attracting business.  It’s all part of the big picture of putting yourself in the position where you have more demand than you can possibly meet.

2 Responses to “URGENT, URGENT!!!!”