Client Magnets Official Blog

Have you ever watched an artist sketch a drawing or paint a picture? Or watched a culinary chef prepare a meal? They make it look so easy, so effortless, don’t they? For them, these talents come naturally, and the rest of us willingly pay for their final masterpiece.

You have talents that come naturally, too. We all do. And, the very things that come easily to you are the things that are worth potentially hundreds or thousands or more to other people.

You’re probably using processes and procedures in your business that come so naturally to you that you don’t realize their value. Just because you haven’t taken a course and paid someone to teach you the skills you’ve picked up as you went along, doesn’t mean that you should take those skills for granted. That knowledge got you where you wanted to be. And it can likely help someone else get where they need to be. These people want you to share your knowledge with them, and will gladly pay you to do so.

When I first started my email newsletter, I went through the learning curve of figuring out how to do it. I learned about things like list managers, how to set up a template, how to send it, and how to get subscribers. I learned all of that along the way.

People who were receiving my newsletter saw that I was generating sales by doing this, and started to ask me technical questions. “How do you do this? What software are you using? How do you get a template done? How do you send it?”

Because I was more focused on marketing, I wasn’t thinking that my knowledge about e-mail newsletters could be revenue. I was more interested in things like lead generation and marketing strategy. It was a long, long time before the penny finally dropped and I thought, “I’ve got a process here that people want to learn.”

All of the steps I’d taken to create content for my newsletter – figuring out how to publish it, learning the software, the list management, getting subscribers – all of that was valuable. It was knowledge I possessed and could turn into an asset, which I did by offering a series of three separate teleseminars on these topics.

Though it took me a while to figure out that I could turn my knowledge and skills into a tangible product, those teleseminars translated into substantial additional revenue for my business.

When an accountant measures assets in a business, he typically looks at tangible assets – things like what inventory you have and what capital equipment you own. For a solo professional, your assets are your time and expertise. And while those assets aren’t as tangible, that doesn’t mean they aren’t just as valuable.

So, stop undervaluing your assets. Think about the things you do and the things you know that come so naturally to you that you don’t see their value. What knowledge or skills do you possess that are potentially worth a lot of money to other people?

Consider all the steps you go through in your business that could be pure gold for someone. Then, market that information to your clients or customers to make those undervalued assets work for you.

One Response to “Utilize Your Undervalued Assets”