Client Magnets Official Blog

One of the surest ways to connect with your customers is to tell them a story.

Why? Because stories are so compelling. We can’t help but pay attention to a story. When we hear “Once upon a time…” it puts us into a listening frame of mind.

That’s the frame of mind you want your marketing campaign to evoke in potential customers. Marketing is both logical and emotional. And really great marketers know how to create that emotional connection with an audience.

They often do this quite unconsciously by the stories that they tell, or the way that draw on stories to make points or to give examples.

Think about your story. What is it? What story about you would really emotionally engage your audience?

You probably are doing this to some extent already. But it’s time to start doing it more consciously. Be aware of how powerful using your story can be to your business.

Now you may be wondering how to figure out what your story is. I can help with that. In his book “The Seven Basic Plots,” Christopher Booker talks about the theory that there are only seven stories in the world. Many are basically the same story, with the same themes appearing over and over again, just told with different characters.

But don’t just try to pick a story and fit yourself into it. Start to pay attention to what’s already going on in your business. Uncover the different elements of that story and pull it together more consciously in a way that you can really use it in your marketing.

You probably won’t suddenly say, “Hey, I’ve discovered it. I know what my story is. This is it and I’m now going to go out and transform my marketing with it.”

If you do have that experience, that’s great. But I think this is more of a process, something that is probably going to unfold over weeks or months.

So start thinking about your story, and you’re business will  be on the way to happily ever after.

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